SUAD GARAYEVA. LECTURE EMERGING MARKETS FOR ART OR HOW TO BUILD AN ART MARKET

YARAT Contemporary Art Space presents the lecture “Emerging Markets for art or how to build an Art Market” by Suad Garayeva, the Curatorial Director of YARAT Contemporary Art Centre and a former Specialist at Sotheby’s London July 15, 2015.  

Art has been a status symbol and a valuable commodity over centuries. However, the recent boom in prices for art has positioned art as an important investment category. Nevertheless “art” differs dramatically from other, regularly traded commodities, as its market remains largely unregulated and its real value not easily quantified. Globalisation is fast abolishing borders, and new territories become increasingly more present on the international art scene. However, the strategies that underlie a successful development of a particular market are very important for sustainable and solid marketplace. 

In this lecture, Suad Garayeva will talk about steps and considerations in creating an art market for new geographies. The lecture will look at both challenges and benefits of opening up to the global market, the role of the auction houses as key players in creating value, and strategies for developing pricing and branding in contemporary art. As a pioneer of new sales of Contemporary Art from the Caucasus and Central Asia, as well as the head of Russian and Eastern European Contemporary Art auctions at Sotheby’s, Suad will particularly focus on these areas as case studies in her talk. 

Suad Garayeva. Since commencement of her curatorial role for YARAT in Venice, Suad Garayeva has been appointed as a Curatorial Director of YARAT Contemporary Art Centre, overseeing its permanent collection and temporary exhibition programme. Previously she worked as a curator and a specialist in Contemporary Art from Russia and the CIS at Sotheby's, London. She curated the pioneering 'At The Crossroads' exhibition, which introduced contemporary art from the Caucasus and Central Asia in 2013, followed by 'At The Crossroads 2: Art from Istanbul to Kabul', in 2014. She headed up Russian and Eastern European Contemporary Art sales including Contemporary East and Changing Focus, 2013. Suad has been a long-time collaborator with YARAT, curating their pavilion at the 'GRID' International Photography Biennale in 2012 and 2014. She has also worked on numerous international exhibitions, such as the National Pavilion of Azerbaijan at the 53rd and 54th Venice Biennales. Suad has an MSc in Philosophy and Public Policy from LSE and an MLitt in Modern and Contemporary Art from the University of Glasgow.

The lecture will be delivered in English with consecutive translation to Azeri

July 15, 2015

Time: 19:00

Venue: YARAT Contemporary Art Centre, Multifunctional Room

Sabayil district, Bayil (near the National Flag square), Baku, Azerbaijan

Contact phone: 012 505 1414

Free admission