Various News Outlets:
YAY GALLERY PARTICIPATES AT LONDON START ART FAIR
25 Jun - 28 Jun 14
START art fair
Contemporary Azerbaijani art
gallery announces participation
26 > 29 June 2014
Saatchi Gallery, London
YAY Gallery, based in Baku, Azerbaijan, is delighted to announce its participation in the inaugural START Art Fair presented by Prudential. Held at the Saatchi Gallery, London, START will mark Yay Gallery’s first UK art fair.
It is likely that only a few are familiar with START, and there is good reason for that – START is a new player among the international art fairs. Its inaugural show opened for the public on Thursday, June 26, in an unusual location for an art fair – at the Saatchi Gallery, on King’s Road in Chelsea. For five days the Saatchi Gallery has provided space for the fair, which is rather an unconventional settings for an art fair; they traditionally take place in huge and rarely charming exhibition halls, with a large number of participating galleries and enormous amounts of artworks crammed together into small exhibition booths. At START, the galleries are spread out across the three floors of the Saatchi Gallery, and they have a considerably larger space at their disposal than in regular fair booths.
START is distinctive in several ways; there are only 46 international galleries participating from 21 different countries, making the fair much more manageable compared to the other large fairs – which are often an exhausting and confusing experience for a visitor. Here there are no signs of the large, established galleries or flashy names. Most of the galleries are emerging, and no more than a decade old. Some of the youngest galleries have only existed for a year or two, and the presented artists are relatively new on the international art scene – with the exception of a few galleries that are beginning to be recognised internationally.
On Sound Cloud Azerbaijani artists Nazrin Mammadova & Farkhad Farzaliyev discuss the local art scene in Baku, and their work on show at Saatchi Gallery with YAY Gallery.
